Commercial Strategy Manager
The WRU Commercial team is growing. If you are passionate about driving commercial growth and delivering world class partnerships that impact and support all elements of the rugby ecosystem, from grassroots to national team, this may be the opportunity for you. We are seeking passionate, disciplined and structured team members who want to apply and hone their commercial skills and play a key role in the future success of Welsh rugby.
The Commercial Strategy Manager will be responsible for the delivery of key strategic projects that underpin and support the delivery of the WRU’s commercial strategy across Partnerships Sales, Hospitality Sales and Partnership Management in order to drive commercial growth for the WRU.
Alongside the delivery of strategic projects, the Commercial Strategy Manager will also be responsible for driving new business from a partnership sales and hospitality sales perspective, particularly during peak selling periods for the business.
Salary: Competitive
Closing Date: 7th April 2026
The Person
Knowledge, Skills & Experience
Previous consulting and/or commercial strategy experience, preferably gained in a professional services company or equivalent in-house department.
Demonstrable problem-solving ability with a strong will to be able to diagnose challenging issues and present viable solutions.
Ability to balance competing demands and requirements to find mutually acceptable solutions.
Strong data analysis skills.
Ability to build presentations that tell a clear and coherent story, are easy to digest, insightful and enable quick decisions to be made.
Demonstrable sales and business development experience or a strong desire to develop these skills.
Demonstrable experience of developing relationships with key stakeholders.
Understanding and experience of commercial / sponsorships rights.
Experience of presenting at introductory and other meetings to a variety of levels of stakeholders.
Experience of contract negotiation and contract management.
Self-motivated, proactive and driven to achieve results.
The ability to work on own initiative effectively, both as an individual and as part of a team.
Excited by challenges and motivated to find solutions that work for all parties.
Excellent IT skills, specifically Microsoft Excel and PowerPoint.
Excellent written and verbal communication skills are essential.
Strong interpersonal and relationship management.
Ability to communicate and work through the medium of Welsh is desirable.
The Role
Strategic Projects:
Lead, or play a key support role, on the delivery of strategic commercial projects that will underpin the successful delivery the of the WRU’s commercial strategy.
Deploy a core consulting skillset and approach to solve complex problems, build trusted relationships and deliver actionable results that drive the business forward.
Structured problem solving, data analysis and modelling, clear and concise communication and presentation of ideas, project management and stakeholder management.
Drive projects from inception all the way through to implementation.
Clearly document and analyse projects, concepts and strategies in Microsoft PowerPoint, Word and Excel to enable the business to make data driven and strategy led decisions quickly and seamlessly.
Commercial Research & Insights:
In collaboration with the broader Commercial team, manage the research and insights program for the commercial program on a day-to-day basis ensuring the team has access to the required research and data and that it is presented in an insightful manner to enable data driven decision making.
Ensure all commercial research and data is stored in a way which is organised and easily accessible to the relevant stakeholders in the business.
Ensure the right level of commercial insight is proactively shared with key internal stakeholders.
Partnership Management:
Support the Partnerships team as required, especially as it relates to ensuring the partnerships team have a best-in-class suite of templated materials to deliver partnerships efficiently and effectively.
Partnerships Sales:
Lead on the identification and documentation of all available partnerships inventory so that it is clear what is available to be sold.
Drive the process with the Commercial team to establish a clear and agreed rate card for the available inventory.
Support the Head of Commercial and Commercial Director to build a commercial strategy as to how the inventory is to be packaged, taken to market and sold.
Use data sources, desktop research and industry knowledge and networks to identify target lists of clients for the outreach process.
Lead on the implementation of the required systems and processes to track the sales pipeline and capture all contact details for sales targets (e.g. management of a B2B database for lead generation).
Identify opportunities for creating bespoke commercial partnership proposals.
Lead on the creation and ongoing maintenance of a suite of templated sales materials that can be quickly and easily refined to apply to any sales opportunity (e.g. WRU intro deck, sales decks, rights package summaries, etc), in close collaboration with the sales team.
Support the sales team by ensuring they have the required data for the direct outreach to potential clients to setup sales meetings.
Lead on the preparation of sales materials for key meetings, with support from the wider team.
Spend an agreed portion of your time on direct outreach to support the Partnership sales team and process, particularly during peak selling periods.
Support with smooth and detailed handover of sold opportunities to the Partnerships team to enable them to deliver the contracted rights.
Hospitality Sales:
Support the hospitality sales team to build and maintain a healthy and vibrant sales pipeline to convert sales leads into new business to ensure the agreed budgets and targets are met.
Ensure all the correct tools are in place and operational so that sales activities and pipeline opportunities are recorded centrally to maintain a full customer database that can support forecasting.
Spend an agreed portion of your time on direct outreach to support the Hospitality sales team and process, particularly during peak selling periods.
Alternative Revenue Streams:
Work collaboratively with the Commercial team to develop strategies to identify and develop new commercial revenue streams that drive innovation and growth.
Stakeholder Management:
Build excellent working relations with internal stakeholders, external stakeholders and prospective partners / sales leads.
Event Day Commercial Operations:
Invite, host and manage business development prospects (in collaboration with the broader Commercial team) on event days as required.
Support the Hospitality Sales team, as required, to ensure that everything runs smoothly in the hospitality spaces on event day and for a seamless experience for hospitality clients.
Support the Partnerships team, as required, to ensure that everything runs smoothly with regards to partner rights delivery.
Budgets
Ensure that cost budgets and sales targets are closely monitored and reported upon.
Reporting
Ensure that the right level of reporting is readily available and always up to date with regards to the state and health of the sales pipelines
Input into internal reporting processes in a timely manner and in a way that clearly enables team members to understand the state of the commercial sales program
Flag risks and issues early to enable mitigation plans to be put in place
WRU Requirements
The WRU require that individuals are proficient in IT skills, specifically Microsoft packages. Excellent written and verbal communications are essential, along with the ability to build strong relationships with internal and external stakeholders.
Ability to communicate through the medium of Welsh and a Valid UK Driver's License is desirable. This role is subject to a basic/enhanced DBS check.
The Perks
As a permanent member of the WRU Group, you will have access to our full range of employee benefits, including:
Salary Sacrifice Pension (5% employee contribution, matched by WRU)
Life assurance scheme
WRU Group Ticket Allocation (in line with ticketing policy)
One additional paid day off (birthday leave)
Employee assistance programme
Team Tactics – hybrid working arrangements
Free stadium parking and gym
WRU Group store and tour discounts
WRU Group partnership offers
Eye Care Voucher Scheme
Cycle to Work Scheme
Our Values
The WRU Group are committed to developing a culture whereby all employees are equally valued and respected. Our aims, together with our vision and mission, are underpinned by our core values and beliefs which embrace: Integrity, Excellence, Success, Courage, Family & Humour.
Inclusion At The WRU
The WRU Group are committed to building diverse, high-performing and engaged teams across Welsh Rugby. We are ambitious about providing a people first culture where everyone can belong, be heard and respected. We are happy to talk to you about our Crys I Bawb EDI Strategy (2024-2029) and you can also read more about our commitment in our Equality, Diversity and Inclusion Policy.
Diversity monitoring
We know that we deliver better services when our workforce reflects the full range of backgrounds and experiences in the society we serve.
To continue to do this we need your help in filling out a short monitoring form.
None of the information you provide will be visible as part of your application. It will only be used anonymously to monitor the inclusivity of our selection processes.
You can select 'prefer not to say’ if you would rather not answer any question.
Mae Tîm Masnachol URC yn tyfu. Os ydych chi'n angerddol am yrru twf masnachol a chyflawni partneriaethau o'r radd flaenaf sy'n effeithio ar ac yn cefnogi holl elfennau ecosystem rygbi, o lawr gwlad i'r tîm cenedlaethol, efallai mai dyma'r cyfle i chi. Rydyn ni'n chwilio am aelodau angerddol, disgybledig a strwythuredig o'r tîm sydd eisiau cymhwyso a hogi eu sgiliau masnachol a chwarae rôl allweddol yn llwyddiant rygbi Cymru yn y dyfodol.
Bydd y Rheolwr Strategaeth Fasnachol yn gyfrifol am gyflawni prosiectau strategol allweddol sy'n sail i ac yn cefnogi cyflawni strategaeth fasnachol URC ar draws Gwerthiannau partneriaethau, Gwerthiannau Lletygarwch a Rheoli Partneriaethau er mwn gyrru twf masnachol URC.
Ochr yn ochr â chyflawni prosiectau strategol, bydd y Rheolwr Strategaeth Fasnachol hefyd yn gyfrifol am yrru busnes newydd o safbwynt gwerthiannau partneriaethau a gwerthiannau lletygarwch, yn enwedig yn ystod cyfnodau gwerthu prysur i'r busnes.
Dyddiad Cau: 7th Ebrill 2026
Y PERSON
· Profiad blaenorol o ymgynghori a/neu strategaeth fasnachol, yn ddelfrydol mewn cwmni gwasanaethau proffesiynol neu adran fewnol gyfatebol.
· Gallu amlwg i ddatrys problemau gydag ewyllys gref i allu gwneud diagnosis o faterion heriol a chyflwyno atebion hyfyw.
· Y gallu i gydbwyso gofynion cystadleuol er mwyn dod o hyd i atebion sy'n dderbyniol i'r ddwy ochr.
· Sgiliau dadansoddi data cryf.
· Y gallu i lunio cyflwyniadau sy'n adrodd stori glir a chydlynol, sy'n hawdd eu hamgyffred, yn fewnwelediadol ac yn galluogi gwneud penderfyniadau cyflym.
· Profiad amlwg o werthu a datblygu busnes neu awydd cryf i ddatblygu'r sgiliau hyn.
· Profiad amlwg o ddatblygu perthnasau â rhanddeiliaid allweddol.
· Dealltwriaeth a phrofiad o hawliau masnachol / noddwyr.
· Profiad o gyflwyno mewn cyfarfodydd rhagarweiniol a chyfarfodydd eraill i amrywiaeth o lefelau o randdeiliaid.
· Profiad o negodi contractau a rheoli contractau.
· Hunan-gymhellol, rhagweithiol ac yn frwdfrydig i gyflawni canlyniadau.
· Y gallu i weithio ar eich menter eich hun yn effeithiol, fel unigolyn ac fel rhan o dîm.
· Yn gyffrous am heriau ac yn awyddus i ddod o hyd i atebion sy'n gweithio i bob parti.
· Sgiliau TG rhagorol, yn benodol Microsoft Excel a PowerPoint.
· Mae sgiliau cyfathrebu ysgrifenedig a llafar rhagorol yn hanfodol.
· Sgiliau rhyngbersonol a rheoli perthnasau cryf.
Mae'r gallu i gyfathrebu a gweithio trwy gyfrwng y Gymraeg yn ddymunol.
Y RÔL
Cyfrifoldebau, Tasgau a Gweithgareddau Allweddol
Prosiectau Strategol:
· Arwain, neu chwarae rôl gefnogol allweddol, ar gyflawni prosiectau masnachol strategol a fydd yn sail i gyflawniad llwyddiannus strategaeth fasnachol URC.
· Defnyddio set sgiliau a dull ymgynghori craidd i ddatrys problemau cymhleth, meithrin perthnasoedd dibynadwy a chyflawni canlyniadau ymarferol sy'n gyrru'r busnes ymlaen.
· Datrys problemau strwythuredig, dadansoddi a modelu data, cyfathrebu a chyflwyno syniadau'n glir a chryno, rheoli prosiectau a rheoli rhanddeiliaid.
· Gyrru prosiectau o'r cychwyn cyntaf hyd at weithrediad.
· Dogfennu a dadansoddi prosiectau, cysyniadau a strategaethau yn glir yn Microsoft PowerPoint, Word ac Excel er mwyn galluogi'r busnes i wneud penderfyniadau sy'n seiliedig ar ddata ac wedi'u harwain gan strategaeth yn gyflym ac yn ddi-dor.
Ymchwil a Mewnwelediadau Masnachol:
· Mewn cydweithrediad â'r tîm Masnachol ehangach, rheoli'r rhaglen ymchwil a mewnwelediadau ar gyfer y rhaglen fasnachol o ddydd i ddydd gan sicrhau bod gan y tîm fynediad at yr ymchwil a'r data gofynnol a'u bod yn cael eu cyflwyno mewn modd mewnweledol i alluogi gwneud penderfyniadau sy'n seiliedig ar ddata.
· Sicrhau bod yr holl ymchwil masnachol a data'n cael eu storio mewn ffordd sy'n drefnus ac yn hygyrch i'r rhanddeiliaid perthnasol yn y busnes.
· Sicrhau bod y lefel gywir o fewnwelediad masnachol yn cael ei rhannu'n rhagweithiol â rhanddeiliaid mewnol allweddol.
Rheoli Partneriaethau:
· Cefnogi'r tîm Partneriaethau yn ôl yr angen, yn enwedig o ran sicrhau bod gan y tîm partneriaethau gyfres o ddeunyddiau templed o'r radd flaenaf i gyflawni partneriaethau'n effeithlon ac yn effeithiol.
Gwerthiannau Partneriaethau:
· Arwain ar nodi a dogfennu'r holl stocrestr partneriaethau sydd ar gael fel ei bod yn glir beth sydd ar gael i'w werthu.
· Gyrru'r broses gyda'r tîm Masnachol i sefydlu cerdyn cyfraddau clir y cytunwyd arno ar gyfer y stocrestr sydd ar gael.
· Cefnogi Pennaeth Masnach a'r Cyfarwyddwr Masnach i adeiladu strategaeth o ran sut i becynnu'r stocrestr, mynd â hi i'r farchnad a'i gwerthu.
· Defnyddio ffynonellau data, ymchwil bwrdd gwaith a gwybodaeth am y diwydiant a rhwydweithiau i nodi rhestrau targed o gleientiaid ar gyfer y broses allgymorth.
· Arwain ar weithredu'r systemau a phrosesau gofynnol i olrhain y biblinell gwerthu a chofnodi'r holl fanylion cyswllt ar gyfer targedau gwerthu (e.e. rheoli cronfa ddata B2B ar gyfer cynhyrchu cyfleoedd).
· Nodi cyfleoedd i greu cynigion partneriaethau masnachol personol.
· Arwain ar greu a chynnal cyfres o ddeunyddiau gwerthu templed y gellir eu mireinio'n gyflym ac yn hawdd i fod yn berthnasol i unrhyw gyfle gwerthu (e.e. pecyn cyflwyno URC, pecynnau gwerthu, crynodebau pecynnau hawliau, ac ati), mewn cydweithrediad agos â'r tîm gwerthu.
· Cefnogi'r tîm gwerthu drwy sicrhau bod ganddynt y data gofynnol ar gyfer allgymorth uniongyrchol â darpar gleientiaid i drefnu cyfarfodydd gwerthu.
· Arwain ar baratoi deunyddiau gwerthu ar gyfer cyfarfodydd allweddol, gyda chymorth y tîm ehangach.
· Treulio cyfran gytunedig o'ch amser ar allgymorth uniongyrchol i gefnogi'r tîm a phroses gwerthiannau Partneriaeth, yn enwedig yn ystod cyfnodau gwerthu prysur.
· Cefnogi gyda throsglwyddiad llyfn a manwl o gyfleoedd a werthwyd i'r tîm Partneriaethau er mwyn iddynt allu cyflawni'r hawliau a gontractiwyd.
Gwerthiannau Lletygarwch:
· Cefnogi'r tîm gwerthiannau lletygarwch i adeiladu a chynnal piblinell gwerthu iach a bywiog i drosi cyfleoedd gwerthu i fusnes newydd i sicrhau bod y cyllidebau a thargedau y cytunwyd arnynt yn cael eu bodloni.
· Sicrhau bod yr holl offer cywir ar waith er mwyn cofnodi gweithgareddau gwerthu a chyfleoedd piblinell yn ganolog i gynnal cronfa ddata cwsmeriaid llawn a all gefnogi rhagweld.
· Treulio cyfran gytunedig o'ch amser ar allgymorth uniongyrchol i gefnogi'r tîm a phroses gwerthiannau Lletygarwch, yn enwedig yn ystod cyfnodau gwerthu prysur.
Ffrydiau Refeniw Amgen:
· Gweithio ar y cyd â'r tîm Masnachol i ddatblygu strategaethau i nodi a datblygu ffrydiau refeniw masnachol newydd sy'n gyrru arloesedd a thwf.
Rheoli Rhanddeiliaid:
· Meithrin perthnasoedd gwaith rhagorol gyda rhanddeiliaid mewnol, rhanddeiliaid allanol a darpar bartneriaid / cyfleoedd gwerthu.
Gweithrediadau Masnachol Diwrnodau Digwyddiadau:
· Gwahodd, gwesteio a rheoli darpar gleientiaid datblygu busnes (mewn cydweithrediad â'r tîm Masnachol ehangach) ar ddiwrnodau digwyddiadau yn ôl yr angen.
· Cefnogi'r tîm Gwerthiannau Lletygarwch, yn ôl yr angen, i sicrhau bod popeth yn rhedeg yn esmwyth yn y mannau lletygarwch ar ddiwrnodau digwyddiadau a phrofiad di-dor i gleientiaid lletygarwch.
· Cefnogi'r tîm Partneriaethau, yn ôl yr angen, i sicrhau bod popeth yn rhedeg yn esmwyth o ran cyflawni hawliau partneriaid.
Cyllidebau
· Sicrhau bod cyllidebau costau a thargedau gwerthu yn cael eu monitro'n agos a'u hadrodd.
Adrodd
· Sicrhau bod y lefel gywir o adrodd ar gael yn rhwydd ac yn gyfredol bob amser o ran cyflwr ac iechyd y piblinellau gwerthu
· Rhoi mewnbwn i brosesau adrodd mewnol mewn modd amserol ac mewn ffordd sy'n galluogi aelodau'r tîm i ddeall cyflwr y rhaglen werthu masnachol yn glir
Amlygu risgiau a phroblemau yn gynnar er mwyn galluogi rhoi cynlluniau lliniaru ar waith.
GOFYNION URC
Mae URC yn mynnu bod gan unigolion sgiliau TG, yn benodol pecynnau Microsoft. Mae sgiliau cyfathrebu ysgrifenedig a llafar rhagorol yn hanfodol, ynghyd â'r gallu i feithrin perthnasoedd cryf gyda rhanddeiliaid mewnol ac allanol.
Mae'r gallu i gyfathrebu trwy gyfrwng y Gymraeg a Thrwydded Yrru Ddilys y DU yn ddymunol. Mae'r rôl hon yn amodol ar wiriad DBS sylfaenol/manwl.
Y MANTEISION
Fel aelod parhaol o Grŵp URC, bydd gennych fynediad at ein hystod lawn o fuddion cyflogeion, gan gynnwys:
Pensiwn Aberth Cyflog (cyfraniad cyflogai o 5%,cyfraniad cyfatebol gan URC)
Cynllun yswiriant bywyd
Dyraniad Tocyn Grŵp URC (yn unol â Pholisi Tocynnau)
Un diwrnod ychwanegol o wyliau tâl (gwyliau pen-blwydd)
Rhaglen cymorth i weithwyr
Tactegau Tîm – trefniadau gweithio hybrid
Parcio stadiwm a champfa am
Gostyngiadau siop a theithiau Grŵp URC
Cynigion partneriaeth Grŵp URC
Cynllun Talebau Gofal Llygaid
Cynllun Beicio i'r Gwaith
Gostyngiadau Gwestai'r Celtic Collection
Ein Gwerthoedd
Mae Grŵp URC wedi ymrwymo i ddatblygu diwylliant lle mae pob gweithiwr yn cael ei werthfawrogi a'i barchu'n gyfartal. Mae ein nodau, ynghyd â’n gweledigaeth a’n cenhadaeth, wedi’u tanategu gan ein gwerthoedd a’n credoau craidd sy’n croesawu: Uniondeb, Rhagoriaeth, Llwyddiant, Dewrder, Teulu a Hiwmor.
Cynhwysiant yn URC
Mae Grŵp URC wedi ymrwymo i ddarparu Jyrsi i Bawb. Mae hyn yn cynnwys y bobl sy'n gweithio i ni a gyda ni. Rydym yn uchelgeisiol ynglŷn â darparu diwylliant sy'n rhoi pobl yn gyntaf, lle gall pawb fod yn perthyn a chael eu clywed a’u parchu. Rydym yn hapus i siarad â chi am ein Cynllun Cydraddoldeb, Amrywiaeth a Chynhwysiant (2023-2028) a gallwch hefyd ddarllen rhagor am ein hymrwymiad yn ein Polisi Cydraddoldeb, Amrywiaeth a Chynhwysiant.
Monitro amrywiaeth
Gwyddom ein bod yn darparu gwasanaethau gwell pan fo ein gweithlu’n adlewyrchu’r ystod lawn o gefndiroedd a phrofiadau yn y gymdeithas a wasanaethwn. Er mwyn parhau i wneud hyn mae angen eich help arnom i lenwi ffurflen fonitro fer. Ni fydd unrhyw wybodaeth y byddwch yn ei rhannu yn weladwy fel rhan o'ch cais. Dim ond i fonitro cynwysoldeb ein prosesau dethol yn ddienw y caiff ei defnyddio. Gallwch ddewis ‘gwell gennyf beidio â dweud’ os byddai’n well gennych beidio ag ateb unrhyw gwestiwn.
- Department
- Commercial
- Locations
- Principality Stadium
- Remote status
- Hybrid
- Employment type
- Full-time
- Contract
- Permanent
About The Welsh Rugby Union
Governing body for the national sport of Wales.
Leading Welsh rugby to the forefront of the global game in performance and reputation. Developing grass-roots rugby, increasing participation, supporting clubs and bringing communities together. Promoting the Principality Stadium as a unique, must play, must visit venue.